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UNIFY Financial Credit Union (UNIFY) has launched cryptocurrency services. The credit union will be offering crypto services through a partnership with NYDIG.

UNIFY will be the first credit union to offer crypto services. Through this initiative, members can buy, sell and hold Bitcoin. The cryptocurrencies can be held alongside the traditional accounts on the online banking platform.

UNIFY will also launch an NFT

UNIFY will be working with Safety John Johnson III, a Pro Football player. Through this partnership, the union will launch a limited edition of the JJ3 non-fungible token collection. A member of the credit union that buys $500M worth of Bitcoin through the credit union by February 14, 2022, will enter into a draw to win the NFT that will feature the football star.

Winners of the NFT will also have a chance to have a one-on-one Zoom call with the football star. The credit union CEO, Gordon Howe, said that this partnership would allow the firm to venture into the digital asset space. He also hoped that the move would allow credit union members to learn about digital currencies.

“We’re continually exploring emerging opportunities to serve members’ changing needs and stay on the leading edge of financial services as technology and consumer interests continue to evolve. As digital currencies enter the mainstream, we’re excited to provide members a convenient, secure, and immediate way to access cryptocurrency alongside their traditional account services as part of our core digital offering,” Howe said.

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Working with a football star

UNIFY added that the credit union was excited to work with the football star. Johnson stated that this NFT would create a new way to interact with fans around the country. He also stated that he was looking forward to talking with the winners of the NFTs.

Johnson had had a successful sports career. He started his professional career in 2017 with the Los Angeles Rams in 2017. In 2021, he joined the Cleveland Browns.

UNIFY will start offering crypto services in Q2 through its online banking administrator. NYDIG, a leading Bitcoin provider, will also be part of the initiative. NYDIG has worked with some of the leading financial institutions in the US that want to offer crypto services.

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