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The meme cryptocurrency project – Baby Doge Coin – disclosed a promotional partnership with the Bundesliga soccer team TSG Hoffenheim. The club will release non-fungible tokens (NFTs) for its fans as part of the agreement.

Baby Doge’s Dive in Soccer

In a recent announcement, the professional soccer team revealed it is “happy” to collaborate with Baby Doge, describing the latter as an “innovative and leading brand” in the crypto industry. Apart from offering an NFT collection, TSG Hoffenheim will provide several other “exciting projects” to fans, the club added.

Mike Watson – Director of Partnerships at Baby Doge – said the deal is beneficial for his project since it places the memecoin in the renowned Bundesliga.

“We endeavor to expand our global reach as a community-centered project, as well as to form strategic partnerships with world-class organizations and establish ourselves as a player in the sports world,” the exec outlined.

The collaboration, which begins with immediate effect, includes numerous other promotional materials such as LED advertising around the pitch at all home matches and other wide-reaching marketing tools.

Memecoin projects have previously signed promotional agreements with soccer teams. Last November, the self-proclaimed Shiba Inu and Dogecoin killer – Floki Inu – teamed up with one of India’s top professional clubs – Kerala Blasters FC. As a result, the memecoin became the club’s official sleeve sponsor.

Shortly after, Floki Inu inked similar partnerships with the Spanish Cadiz and the Italian Napoli. The latter even started featuring the memecoin’s logo on its “Diego Maradona” stadium.

Baby Doge on NASCAR

Launched in 2021, Baby Doge Coin grabbed the crypto community’s attention after Tesla’s CEO Elon Musk (a proponent of Dogecoin) posted a tweet that contained “baby doge.” Shortly after, the price of Baby Doge surged by nearly 90%.

In July last year, the memecoin made another interaction with the sports sector after the professional NASCAR racer Brandon Brown placed the asset’s logo on his No. 68 Chevrolet Camaro.

“We’re proud to welcome Baby Doge Coin aboard our No. 68 Chevrolet Camaro as the newest partner of Brandonbilt Motorsports. The car looks awesome, and I can’t wait for everybody to see it on track,” the driver said back then.

Brown also reminded that Baby Doge is a crypto project that aims to save dogs’ lives. Since its birth, it has donated thousands of dollars to help canines. Being a dog owner, the racer said this partnership encompasses his visions.


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