Bitstamp has struck a three-year partnership deal with U.S. professional esports organization Immortals to be the official cryptocurrency exchange of the gaming company.
Bitstamp Collaborates With Immortals
Immortals announced the news of the collaboration via a press release on Wednesday (February 9, 2022). According to the statement, the deal will also make Bitstamp a founding member of the esports organization.
The partnership aims to educate the Immortals community about the crypto industry while also creating incentives for fans. This is Bitstamp’s second collaboration with an esports brand, the first being with the London-based Guild Esports, in a sponsorship deal worth £4.5 million ($6 million).
Meanwhile, Bitstamp and Immortals will be jointly involved in various initiatives. One of them, called Team Bitstamp, involves content creators who would act as the exchange’s brand ambassadors. The team will provide fans with content, exclusive crypto giveaways, and interactive livestreams.
Immortals Invasion is an initiative formed in celebration of the upcoming League of Legends World Championships in North America later in 2022. There will be vlogs, in-person gaming activations, and more engagements launched by Immortals and the Immortals Progressive League of Championship Series (LCS) team to celebrate the League of Legends community.
The final initiative, Immortals LCS Trigger Program, will see Bitstamp offer cryptocurrency giveaways. Each time Immortals draw the “first blood” in any LSC game, fans get a chance to be rewarded with digital assets.
Growing Link Between Crypto and Esports
Commenting on the collaboration was the CEO of Bitstamp USA, Bobby Zagotta, who said:
“Our partnership with Immortals is an extension of our mission to empower our customers by creating a more authentic experience between crypto and gaming. The esports community is diverse, passionate, and highly-attuned to the digital evolution. It is among the first to explore the integration of digital assets within their industry.”
Furthermore, the partnership between Immortals and Bitstamp will explore future non-fungible token (NFT) activations and cryptocurrency integrations.
According to a statement from the Immortals’ CEO Jordan Sherman:
“This partnership will further enhance the Immortals fan experience with real, tangible benefits that connect the crypto and gaming worlds.”
More cryptocurrency companies continue to capitalize on the esports industry to foster mass crypto adoption, leading to several partnerships between both industries. In September 2021, Crypto.com signed a five-year partnership deal with U.K.-based esports organization Fnatic, worth over $15 million, to become the brand’s global cryptocurrency partner.
Later in November, the digital asset exchange also became the official global cryptocurrency partner of esports tournament series Twitch Rivals, operated by live-streaming platform, Twitch. Blockchain project Tezos entered a three-year partnership deal with French esports brand Team Vitality to revolutionize fan engagement.